During the Fine Food Show in Melbourne, the Goodness Superfoods cereal won the Best New Retail Product Award. In total 250 new products in 5 different categories were entered in the Fine Food New Product Show Case.

The Fine Food New Product Awards recognise the most exciting and innovative products in the Australian marketplace. The awards are a benchmark for excellence in the retail, foodservice, hospitality and bakery industries.
The cereal responded very well to the judging criteria of taste and visual appeal, nutritional value, degree of innovation, effectiveness, practicality, functionality, value for money, relevance and satisfaction, shelf-life and storage, distribution and availability.

The commentary of the jury:
‘This is a credible product backed with research that supports its hero ingredient – it contains BARLEYmax® which is a super wholegrain for digestive health developed in Australia by CSIRO.
If offers a rich source of fibre, low GI and has no added sugar – in fact the sugar content has been reduced by 30 per cent.

The cereals are on-trend with consumer demand, it presents innovation and real health benefits for the breakfast market with its various nutritional features. The packaging is also fresh and contemporary which stands out on the shelf.’

Watch the Awards Night Highlights here:



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