Enhancing Product Quality and Benefits

The Goodness Superfoods brand symbolizes digestive health and we are always striving to enhance product quality for the benefit of our consumers. We have increased our foot print in the retail space in the last 3 years and we now have 7 products – 3 cereals, 2 porridges, sprinkles and wraps – available. We have been listening to our consumers and we value their feedback very much because it is our link to the wider consumer community.

We have listened to constructive feedback on the sugar levels in the Digestive 1st. This has been addressed and soon we will launch a no added sugar version of this cereal – ie; no honey or golden syrup. The sugar content has been reduced by 30%, dropping the net sugar content from nearly 30g/100g to 20g/100g. The sweetness will be derived from the fruits – apples and sultanas. Many hours of research and sensory sessions have gone into improving the product quality and its nutritional profile without detracting from the breakfast experience experienced by our consumers.

On another note, our cereals are a tough eat, due to the high amount of fibre in BARLEYmax – we make no apologies for it. However, with a view to improving texture and mouth feel of the cereals, we will now have a lighter, crisper flake that has all the dietary benefits AND the LOW GI feature that has become synonymous with the Goodness brand. Our Facebook friends have helped us with sensory evaluations to determine the ideal flake thickness – our thanks to them!

We hope you continue to enjoy these reformulated cereals as much as we have enjoyed making them for you. As our ardent supporter of our product and our brand, we would appreciate if you could recommend your favorite cereal to your family members and friends.

Thank you,

Dr. Lakshmi Iyer, PhD. MBA (Tech. Mgmt)

Group Manager – Product Development


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