The world’s highest fibre wholegrain, developed by CSIRO, has been used in a food product for the first time in the newly launched ‘Goodness Superfoods’ range of breakfast cereals.

The new grain, called BARLEYmax, features in two initial products – Digestive 1st and Protein 1st. Both breakfast cereals will benefit from the super-wholegrain’s double fibre content and superior levels of resistant starch which promotes better bowel and digestive health.

“We are delighted that Goodness Superfoods will be the first to use CSIRO’s novel wholegrain. It is very important for people to know BARLEYmax is a 100 per cent naturally produced, non- GMO wholegrain and contains advanced benefits that will promote bowel health and help fight the onset of diseases like bowel cancer and type 2 diabetes while helping lower the risk of heart disease and stroke,” says Arnold May, CEO of Popina (Vic) Pty. Ltd, the company that makes Goodness Superfoods breakfast cereals.

“We take this leadership role with BARLEYmax very seriously and are committed to producing unprecedented breakfast cereals for the Australian breakfast table. All Goodness Superfoods breakfast cereals will contain at least 51% BARLEYmax grain and be low in added sugars and sodium, and naturally rich in protein, vitamins and antioxidants.”

The Public Health Association of Australia has declared our country to be in a ‘chronic disease crisis’, and simple yet effective dietary change is vital in our fight against chronic disease.

“There are not many breakfast cereals on the market that I recommend, but Digestive 1st and Protein 1st really stand out nutritionally being wholegrain, low GI, high in fibre and resistant starch, low in added sugars and they taste great. Increased wholegrain intake has been shown to reduce the risk of certain cancers, heart disease, diabetes, stroke and even help with weight control. These cereals really do have the potential to help combat many of the chronic diseases affecting Australians,”commented Joanna McMillan, Registered Nutritionist & Accredited Practising Dietitian.

Protein 1st contains super wholegrains for balance, shape and energy release, plus protein to maintain muscle and bone strength. Digestive 1st’s super wholegrain assist in promoting bowel and digestive health, while its resistant starch feeds the good bacteria in the bowel to promote the growth of healthy colon cells. Both cereals have a low gylcemic index, making them suitable for consumers who have diabetes or are who are heart and weight conscious.

“BARLEYmax has been in development for almost 12 years and its health benefits have now been substantiated and made available to consumers by CSIRO’s Food Futures Flagship,” commented Dr David Topping, Chief Research Scientist with CSIRO’s National Research Flagship Program.

“This new enhanced wholegrain can improve the positive nutritional attributes of a range of consumer foods and improves texture and enhances flavour with a pleasant ‘nutty’ taste that sets it apart from other barley grains. We are delighted that BARLEYmax is now available for the first time in a range of wholegrain breakfast cereals and is available to consumers to help them make healthy food choices,” Dr Topping said.

For more information please download our BARLEYmax report.

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23 Responses to The launch of a super cereal

  1. Fiona Fantom says:

    Please forward details of where I can purchase Barleymax. Is it available in Woolworths or Coles? Many thanks fiona

  2. Fay says:

    Where do I purchase BarleyMAX?

    • goodnesssf says:

      Hi Fiona and Fay,
      With regards to your query about where you can purchase BarleyMAX.
      Its available at Coles, Woolworths, Selected Franklins and some Independents.
      Bon apetite!

  3. Marianne says:

    Hi
    Great product. At last my husband (diabetic) and I (weight controller) can enjoy the same cereal. A little worried about the price. $5.98 at Coles for 500g doesn’t go very far.

    • Kara says:

      Its great that you will be able to enjoy the same product. If you use it in the recommended serve size you should be able to get about 5 days each worth of cereal out of the box. You could always cut the portion size down slightly so that you can share the box for a week (thats pretty much 85c per day), and add some frozen or fresh berries to boost the fibre content and give a little more bulk to your serve, or any other fruit sliced up that you enjoy. Does that sound like something you could try?

  4. Marianne says:

    Hi Kara
    Thanks for taking the time to reply. Fruit with cereal is a must for us being fruit eaters. Did not realise there is such a range of products in the superfoods range. We will surely investigate others.

  5. paul says:

    just like to know which one do i choose protein digestive or heart ?

    • Kara says:

      Hi Paul, the products all have the benefits of being low GI, high in fibre and contain resistant starch. It really comes down to a taste preferance! You may want to try out the products and see which ones you enjoy the most! Otherwise my other suggestion would be, if you have high cholesterol the Heart 1st would be the best option to help bring down your levels, hope that helps :)

  6. anna says:

    Hi what is the best way to eat them? With
    Hot or cold milk? Thanks….and am loving it!!

    • Kara says:

      Great that you are enjoying! I would suggest eating them however you usually would enjoy your cereal. I eat mine cold, but thats just me! Would be good to hear what others have to say.

  7. antonija grzic says:

    Hi, Just wondering if you could clarify something for me. The information on this websit says that Barley Max is the result of years of hard work by CSIRO scientists working with Barley to develop this super Barley. Does this mean that Barley Max is a GM product. If so, how can we be sure about it’s longterm safety? Thanks.

    • Kara says:

      Hi, BARLEYmax is not a GM food, it is a natural grain that the CSIRO worked on developing- This is a quote from the CSIRO BARLEYmax report “In the late 1990s, CSIRO researchers developed a collection of new non-GM barley grains and assessed them for their potential to improve health by delivering high levels of resistant starch and other dietary fibre components. From this quest one particular gem emerged – a new type of barley grain that went on to become BARLEYmax”

      The link to the report is here, I suggest if you are interested you have a read through :) http://www.csiro.au/files/files/pl8k.pdf

  8. Elaine says:

    At last I have been able to buy Digestive and Quick Barley and Oats, took ages to reach our country destination. I am really impressed with the products and will be buying them all the time now, hopefully they will always be available at our local supermarkets, very limited range at this stage, but we have some and we will be stocking up to try and keep up our supply, no doubt will try others as they become available.

    • Kara says:

      Hi Elaine! Yes it does appear that in the smaller towns it is slightly harder to find the cereals, I believe this is being worked on! I suggest you do as you said, and stock up so that you definitely have your supplies (It doesnt go off quickly, so you should be fine to stock up on as much as your pantry will hold!)

  9. Tanya says:

    Hello,

    Im just wondering whether Barleymax Digestive 1st contains wheat?

    Thanks

  10. Ammie Nichols says:

    At last a healthy mainstream food! Any plans to add cinnamon and xylitol to the porridge ?
    Another query – any plans for a purchase on the web facility?
    thanks, Ammie

    • Kara says:

      Yes, online purchasing will be happening in the near future, keep checking in and you will see when we go live to be able to purchase direct from Goodness :)

  11. Donna says:

    I have not been able to find this in Woolworths or Coles for ages. I have now only today been able to find the Barleymax FIBREBOOST SPRINKLES that you add a few teaspoons to your other cereal. I bought this at our local Coles in Brisbane, and they told me this is the only product of Goodness they stock. So I just can’t seem to find the cereals at all, but happy I at least found this. It was in the Health section, butthat is where I have been looking all the time. I wish I could find the cereals, but every Woolworth’s or Coles I have been to do not have it.

    • Martina says:

      Hi Donna, I’m sorry to hear that you have trouble finding our products in your local Woolworth and Coles supermarkets. It is up to each individual supermarket whether to stock our products or not but you can always ask the supermarket manager to consider stocking a certain product. We will also be launching an online shop soon and you will be able to buy the cereals directly from our site. I’ll keep you posted!
      Thanks
      Martina

  12. John Roberts says:

    Please bring back the original Digestive the new one is too fine, like floor sweepings.

  13. Anna Maria says:

    Hi, I tried your products while I was in Australia last year,
    and was just wondering if there is any chance of bringing them
    into our Canadian Supermarkets.
    Thank you.

    • Suzanne says:

      Hi Anna Marie,
      Thank you for your interest in our products! Unfortunately they are not available in Canadian Retail.
      We do not exclude the possibility of exporting the products in the future though.
      We would like to offer to register your details on the Goodness Superfoods database so we may contact you
      in case they become available in Canada. If you would us to register your details then please send an
      email to info@goodnesssuperfoods.com.au.

      Have a great day!

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